eBay, a global commerce company that connects millions of buyers and sellers, has launched its first-ever ‘Seller Guide’ for Indian exporters. This handbook, the company said, serves as a vital tool, providing sellers who are venturing into cross-border e-commerce with a complete roadmap. “From data on India-centric supply to onboarding procedures, promotions, and shipping strategies, this guide paves the way for a smooth and successful seller e-commerce export journey. eBay, leveraging over two decades of customer insights and an extensive database of billions of listings, empowers people and creates economic opportunity for all,” it said in a statement.
In India, eBay focuses on enabling cross-border trade for Indian small businesses (SMEs and MSMEs) in over 190+ global markets by assisting them in scaling their businesses overseas, across business sizes, locations, and categories. The seller guide also deep dives into popular export categories and product lines for Indian sellers such as:
Luxury Jewelry like bracelets, diamond necklaces and more: eBay India has seen a 35 per cent growth rate in 2022 in this category. The demand for these product lines has been majorly from US, UK, Australia and Germany. Men’s jewelry is an emerging product line for Indian sellers recording a 21 per cent YoY growth in 2022.
Four-Wheeler Parts & Accessories: This category has showcased a 50 per cent growth rate in 2022. The most popular products are bumpers & noise reduction reinforcements, headlight assemblies, pistons & rings and tail-light assemblies.
Heavy Equipment & Metal Working Products: Under this segment, product categories such as gauges, heavy equipment parts & accessories, and metalworking lathes have seen a 20 per cent growth rate in India. The key markets showing this demand include the USA, UK, Australia, and Germany.
Rugs: In the furniture, home furnishings and décor category, the demand for rugs has seen a 10 per cent growth in 2022.
Leather Jackets: Under the clothing shoes & accessories, leather jackets are seeing increasing year-on-year demand. In 2022, it saw a 10 per cent growth vis-à-vis 2021.
Ayurvedic Products & Herbal Remedies: In the health care, beauty and personal care category, aromatherapy, ayurveda, herbal remedies and homeopathy are witnessing demand from US, UK and Germany. Indian sellers have seen a 15 per cent growth rate for ayurvedic products in 2022.
Vidmay Naini, General Manager, eBay’s Global Emerging Markets, said, “As we near the end of 2023, eBay is committed to creating economic opportunities for all. As we see a promising outlook, we are dedicated to propelling cross-border trade and nurturing a more interconnected global economy. Our user-friendly platform with advanced technology ensures a seamless and compelling experience that resonates with the aspirations of the next generation of customers. We wholeheartedly support the government’s ‘Make in India’ and e-commerce export initiatives, and we look forward to a bright and prosperous future as we contribute to the ongoing acceleration of cross-border e-commerce in India.”
The eBay Global Shipping Program is aimed at simplifying international shipping and logistics for retail exporters with multiple logistics solutions at competitive pricing. eBay in India also fosters relationships with policymakers and industry associations to build a valuable ecosystem for cross-border trade.
