Google's focus on AI, evident in announcements like Gemini and Google Bard, is leading to internal implementations, raising concerns about AI displacing human jobs. The Information reports potential layoffs of around 30,000 employees in Google's ad sales division.
Sean Downey, head of ad sales for major US accounts, shared in a meeting that Google plans to reorganize its ad sales team without specifying layoffs. The report suggests AI's significant operational impact, potentially leading to job cuts, primarily affecting the ad sales team as Google explores AI for operational efficiency.
In May, Google introduced AI-powered ads with a "natural-language conversational experience within Google Ads." This AI can scan websites and "generate relevant and effective keywords, headlines, descriptions, images," functioning as both a designer and sales expert in Google Ads.
The integration of AI into Google's customer care services directly affects human-centric jobs. The report discloses Google's plan to "streamline its workforce" with potential layoffs to reassign employees in the large-account sales division, impacted by the automated productivity of Google’s new AI tools.
Google's earlier layoff of 12,000 employees at the beginning of 2023 was acknowledged by CEO Sundar Pichai as a response to challenging times, preventing adverse long-term outcomes and positioning the company amid global shifts.
