ITC Leads Media Visibility Among India's FMCG Listed Companies in Wizikey Newsmakers Report 2023; HUL and Nestle Follow Suit"
The Wizikey Newsmakers Report 2023 positions FMCG giant ITC Ltd at the forefront, securing the top spot for media visibility among India's most prominent FMCG listed companies. Following ITC, Hindustan Unilever Ltd (HUL) claimed the second position, trailed by Nestle India Ltd, Procter & Gamble Hygiene and Health Care Limited, and Marico Ltd. The report underscores the substantial media visibility and coverage these industry giants have garnered, emphasizing their impact on the FMCG sector and the broader Indian industry landscape.
ITC achieved a News Score of 78.3, surpassing HUL, the second-place holder, with a score of 72.07, and Nestle India closely following with 72 points. This notable gap highlights the considerable difference in visibility and coverage between the leading company and the subsequent two positions.
Wizikey's News Score serves as a pioneering metric within the industry, evaluating news visibility based on diverse criteria, including news volume, headline prominence, publication reach, and readership, among others.
"ITC Demonstrates Significant Dominance Across Key Parameters in Wizikey Rankings 2023"
In each evaluated criterion - news volume, headline prominence, publication reach, and readership - ITC showcased outstanding superiority, leading by a substantial margin. Specifically, in terms of volume, boasting a score of 216.8k, ITC excelled by an impressive 167 percent. Within the headlines category, securing a score of 31.5k, ITC surged ahead by 136 percent. Moreover, in the number of publications, achieving a score of 14.3k, ITC maintained a considerable 90 percent lead. Lastly, with a Cumulative Reach score of 74Bn, ITC secured a notable 58 percent advantage over HUL.
Now in its 5th Edition, these rankings stem from an analysis of over 30 million data points covering 1700+ brands.
Leveraging cutting-edge technologies like artificial intelligence, big data, and machine learning, the News Score evaluates news mentions associated with each brand. This media intelligence tool provides unparalleled insights into brand visibility, offering a comprehensive and profound analysis for strategic decision-making.
