"NIVEA Welcomes Geetika Mehta as New Managing Director"
"NIVEA, in an announcement on Tuesday, introduced Geetika Mehta as the new Managing Director of the company. According to the statement released, it emphasized Geetika's extensive experience and expertise, highlighting her role in steering the brand and reinforcing NIVEA India's dedication to becoming a leading skincare brand.
Geetika Mehta brings a wealth of experience in the FMCG sector, boasting a successful history of nurturing small businesses and overseeing large-scale corporations across various markets, including South Asia, Thailand, Brazil, and South Africa. The statement further highlighted her alignment with NIVEA India's commitment to delivering superior product quality in accordance with its caring approach.
Geetika has demonstrated exceptional leadership in her career, managing diverse teams and contributing significantly to the success and profitability of the brands she has worked with. Her past roles include a 2.5-year tenure as Managing Director at Hershey India and an 18-year journey at Hindustan Unilever Limited.
Expressing her enthusiasm for joining NIVEA India, Geetika Mehta stated, “I am excited to be a part of NIVEA India, a brand known for its skincare trust and quality. As we navigate the continuously evolving skincare landscape, my primary focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA's position as the preferred skincare brand for millions of Indians."
