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Synopsis : Tata Play partners with Amazon Prime, offering Prime Video access and fast delivery. Packs start at Rs 199/month, enriching customer value and broadening Prime's reach.
Tata Play, a leading content distribution platform, has partnered with Amazon Prime to offer Tata Play DTH and Tata Play Binge customers multiple ways to access Prime Video’s content. This includes access to Prime Video’s library, free unlimited same-day delivery across 1M+ products and next-day delivery across 4M+ products on Amazon.
Tata Play is teaming up with Amazon Prime to provide Prime benefits to viewers across television and OTT platforms. Tata Play will offer Prime Lite subscription as part of its DTH and Binge packs, allowing access to Prime Video's content library and free same-day and next-day delivery on Amazon products. Prime Lite with Tata Play is available on TV packs starting at Rs 199 per month on Tata Play DTH. On Tata Play Binge, viewers can get Prime Lite with Tata Play and six other OTT apps, with new packs starting at Rs 199 per month.
This collaboration aims to provide more value to Tata Play's existing customers, offering video, shipping, and shopping benefits. The new price plans from Tata Play Binge allow viewers to choose their own OTT packs.
Tata Play's content distribution network will help expand Amazon Prime's outreach to new audience segments, and the addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition.
The collaboration with Tata Play provides its DTH and digital customers access to Prime Video's full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of 'Same-day/Next-Day' delivery, Prime exclusive deals, and much more.
Related Questions
1. Tata Play and Amazon Prime Partnership Overview
This section provides an overview of the partnership between Tata Play and Amazon Prime, highlighting the collaboration's aim to enhance entertainment and shopping experiences for customers. It discusses the benefits of accessing Prime Video's content library and free shipping options through Tata Play DTH and Tata Play Binge.
2. Prime Lite Subscription Details with Tata Play
This section provides details about the Prime Lite subscription offered by Tata Play, including access to Prime Video's content library and free same-day and next-day delivery on Amazon products. It discusses the pricing plans for Tata Play DTH and Tata Play Binge, emphasizing the value proposition for viewers.
3. Enhanced Value for Tata Play Customers
This section highlights the enhanced value proposition for Tata Play's existing customers through the partnership with Amazon Prime. It discusses the added benefits of video streaming, free shipping, and shopping privileges, catering to the diverse entertainment and lifestyle needs of viewers.
4. Market Expansion and Audience Outreach
This section discusses the strategic significance of the collaboration between Tata Play and Amazon Prime in terms of market expansion and audience outreach. It explores how Tata Play's content distribution network will help reach new audience segments, thereby enhancing Amazon Prime's reach and engagement.
5. Prime Lite Membership and Content Access
This section provides insights into the Prime Lite Membership offered by Tata Play, detailing access to Prime Video's content library and additional benefits like unlimited free shopping and shipping. It discusses the value proposition for Tata Play customers and highlights the comprehensive entertainment and shopping experience.
