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Synopsis: Apple's new campaign promotes the Apple Watch as a child-friendly alternative to smartphones, highlighting features like calling, texting, location tracking, and activity monitoring. The initiative, part of the "Apple Watch For Your Kids" campaign, aims to offer essential connectivity and peace of mind for parents. Launched in 2020, the Family Setup feature allows parents to manage their child's Apple Watch from their iPhone, including disabling notifications during school hours. Apple emphasizes the watch's benefits over smartphones, such as reducing exposure to social media and games, addressing concerns about the impact of smartphone usage on children.
Apple has launched a new campaign targeting parents who are reluctant to give their children smartphones. This initiative, introduced on Apple's global website, promotes the Apple Watch as a viable solution for staying connected with children. The campaign emphasizes key features such as easy calling, texting, location tracking, and activity monitoring.
The newly rebranded "Apple Watch For Your Kids" campaign in the US highlights the Apple Watch's capabilities in providing essential connectivity for children while granting parents peace of mind. This effort is particularly focused on the cellular version of the Apple Watch, though similar benefits are available in India under the Family Setup feature.
Originally launched in 2020, Family Setup allows parents to configure and manage their child's Apple Watch through their own iPhone. This setup includes options like disabling notifications during school hours and has been complemented by the release of the more affordable Apple Watch SE. With Family Setup, children can make phone calls, send messages, and share their location without needing their own iPhone. Parents can control various watch features from their iPhones, offering a balanced approach to connectivity and safety.
Apple's campaign underscores the advantages of the Apple Watch over smartphones, notably its ability to provide necessary communication tools without exposing children to the distractions of social media and games. The impact of smartphone usage on young children has been a topic of concern among policymakers and academicians, making the Apple Watch a compelling alternative for cautious parents.
