Synopsis : ITC is targeting an addressable FMCG market of nearly Rs 8 trillion by 2035, as it accelerates investments in artificial intelligence, premium products, digital commerce and strategic acquisitions. Speaking at the company's Annual General Meeting (AGM), Chairman & Managing Director Sanjiv Puri said India's rapidly evolving consumer landscape presents one of the biggest long-term growth opportunities for the company. ITC aims to strengthen its leadership across packaged foods, personal care, home care and health-focused products while expanding its presence in both domestic and international markets.
According to Puri, changing consumer behaviour is creating significant opportunities for FMCG companies. The rise of aspirational consumers across smaller cities, increasing disposable incomes, rapid digital adoption, premiumisation trends, and the growing influence of Gen Z and Gen Alpha are reshaping how Indian consumers shop and what they expect from brands. Quick commerce, e-commerce and omnichannel retail are also transforming distribution, making speed, convenience and personalisation key drivers of future growth.
To capitalise on these trends, ITC is increasingly relying on artificial intelligence to understand consumer behaviour. The company has developed an AI-powered consumer insight ecosystem that enables detailed micro-segmentation, allowing it to create products tailored to different lifestyles, age groups, health requirements, occasions and purchasing channels. This data-driven approach is expected to help ITC launch more targeted products while improving customer engagement and strengthening brand loyalty.
Puri highlighted that digital commerce has become a major pillar of ITC's growth strategy. The company is investing heavily in smart omnichannel distribution capabilities, enabling it to efficiently supply ambient, chilled, frozen and perishable products across multiple retail formats. ITC believes that integrating physical retail with online platforms and quick commerce will significantly expand its reach over the coming years.
The company also continues to strengthen its FMCG portfolio through acquisitions and investments in high-growth segments. Recent acquisitions, including Yoga Bar, 24 Mantra Organic, Mother Sparsh and Prasuma, have expanded ITC's presence in premium, organic and health-focused categories. Collectively, these acquired businesses are already generating an annual revenue run rate of around Rs 1,350 crore, providing ITC with access to fast-growing consumer segments while complementing its existing brand portfolio.
ITC's FMCG business has witnessed strong financial growth over the past few years. Revenue has increased from around Rs 14,720 crore in FY21 to more than Rs 24,200 crore in FY26, while profitability has improved consistently through better product mix, operating efficiencies and scale benefits. Today, the company owns more than 30 FMCG brands, representing annual consumer spending of nearly Rs 37,000 crore, reaching close to 280 million households across India and exporting products to more than 70 countries.
Puri reiterated that ITC's long-term ambition is to become India's leading FMCG company by combining innovation with premiumisation. Consumers today are increasingly looking for products that offer better nutrition, convenience, sustainability and premium experiences without compromising on quality. To meet these changing preferences, the company is expanding its core brands while continuously introducing value-added and differentiated offerings across food, beverages, personal care and household products.
Health and wellness remain another major focus area for the company. Under its "Help India Eat Better" initiative, ITC is developing products that address India's growing nutritional challenges, including protein deficiency, gut health and micronutrient gaps. The company has introduced protein-rich breakfast shakes under Sunfeast, protein-enhanced Aashirvaad Atta, and a range of high-protein products through Yoga Bar aimed at younger consumers seeking healthier lifestyles.
In the personal care segment, ITC continues to expand brands such as Savlon, Nimyle, Fiamma and Mother Sparsh, while investing in research-backed innovations that combine natural ingredients with modern science. The company believes premium personal care and hygiene categories will remain among the fastest-growing segments within the Indian FMCG industry over the next decade.
Supporting all these initiatives is ITC's Life Sciences and Technology Centre, where more than 400 scientists work on research and product development across agriculture, food technology, packaging, nutrition and consumer products. The company believes continuous innovation, backed by advanced research and AI-driven consumer insights, will help it maintain a competitive edge as India's FMCG market expands rapidly toward the Rs 8 trillion opportunity by 2035.
Looking ahead, ITC remains optimistic that India's favourable demographics, rising incomes, expanding digital infrastructure and evolving consumer preferences will continue to create significant long-term opportunities for branded consumer goods companies. By combining strong in-house innovation, strategic acquisitions, AI-powered consumer insights and an extensive distribution network, the company believes it is well-positioned to capture a larger share of India's rapidly growing FMCG market while delivering sustainable long-term value for consumers and shareholders alike.
Disclaimer : This content is intended solely for informational and educational purposes. It should not be considered financial, investment, business or legal advice. Readers and investors should conduct their own research and refer to official company announcements before making any financial or investment decisions.
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