Synopsis : Atomberg Technologies has filed its DRHP for an IPO comprising a fresh issue of up to Rs 450 crore and an Offer for Sale of around 7.65 crore shares. The smart appliances company has delivered strong revenue growth across online and offline channels, but investors will closely watch its losses, spending plans and path towards profitability.
Atomberg Technologies has entered the IPO pipeline after filing its Draft Red Herring Prospectus with the Securities and Exchange Board of India. The technology-led consumer appliances company is planning a public issue that combines a fresh issue of shares with an Offer for Sale by existing shareholders.
From its Rs 450 crore fresh issue to rising revenue, continuing losses and its presence across both online and offline channels, here are six key details investors should know about the proposed Atomberg IPO.
1. Atomberg IPO: How large is the proposed issue?
The proposed IPO includes a fresh issue of equity shares worth up to Rs 450 crore.
In addition, existing shareholders plan to sell around 7.65 crore shares through an Offer for Sale.
Unlike the fresh issue, the money raised through the OFS will not go to Atomberg Technologies. Instead, the proceeds will go to the shareholders selling their stakes.
The company may also consider a pre-IPO placement of up to Rs 90 crore. If this placement is completed, the amount raised through it will be deducted from the size of the proposed fresh issue.
As per the proposed allocation structure, up to 75% of the issue will be reserved for Qualified Institutional Buyers, 15% for Non-Institutional Investors and 10% for retail investors.
2. Where will Atomberg use the Rs 450 crore fresh capital?
A major portion of the fresh issue proceeds is expected to be used to expand the business, strengthen the brand and support the company’s balance sheet.
Atomberg plans to allocate around Rs 150 crore towards brand awareness and performance marketing. Another Rs 100 crore is proposed to be used for research and development.
The company also plans to utilise approximately Rs 90 crore for repayment or prepayment of certain borrowings.
The remaining amount will be used for general corporate purposes.
The proposed utilisation highlights Atomberg’s strategy of investing heavily in brand-building and technology while also reducing part of its debt burden.
3. Revenue is rising rapidly, but Atomberg is still loss-making
Atomberg has reported strong growth in revenue over the last few financial years.
Revenue from operations increased to Rs 1,293.77 crore in FY26, compared with Rs 959.51 crore in FY25. The company had reported revenue of Rs 796.98 crore in FY24.
This means the company has added nearly Rs 500 crore in annual revenue over a two-year period.
However, profitability remains an important factor for investors to monitor.
The company reported a restated loss of Rs 148.88 crore in FY26. While the business continues to remain loss-making, the numbers indicate an improvement compared with the Rs 199.08 crore loss reported in FY24.
For investors, the key question will be whether Atomberg can continue growing its revenue while gradually reducing losses and eventually moving towards sustainable profitability.
4. Online sales are growing, but offline distribution remains bigger
Atomberg has built a significant digital presence, with online channels becoming an increasingly important part of its consumer appliances business.
Revenue generated through online channels increased from Rs 234.51 crore in FY24 to Rs 456.45 crore in FY26.
Offline revenue also expanded significantly, rising from Rs 562.47 crore in FY24 to Rs 820.11 crore in FY26.
Online channels accounted for around 35.76% of the company’s consumer appliance revenue in FY26.
This gives Atomberg exposure to both traditional retail distribution and the rapidly expanding online consumer market.
The ability to grow across both channels could be an important advantage as the company expands its presence in India’s consumer appliances market.
5. Atomberg is more than just a consumer fan company
Atomberg Technologies was founded by Manoj Meena in 2012, with Sibabrata Das joining as a co-founder in 2013.
The company operates in the technology-led consumer appliances segment and has built its business around energy-efficient and smart appliance products.
But there is another part of the business that investors may want to watch closely.
Its subsidiary, Atomberg Innovations, develops components such as motors and controllers. These products are supplied to enterprise customers, including companies such as Blue Star, Voltas and Godrej.
This gives Atomberg exposure not only to direct consumer sales but also to business-to-business opportunities in the broader appliances ecosystem.
The company currently operates two leased manufacturing facilities in Pune, Maharashtra.
6. Who are managing the Atomberg IPO?
The proposed IPO will be managed by ICICI Securities, Avendus Capital and IIFL Capital Services, which have been appointed as the book-running lead managers.
MUFG Intime India will act as the registrar to the issue and will handle processes related to applications, allotment and other investor services.
The final IPO price, valuation, lot size and listing date will be determined as the public issue progresses through the regulatory process.
What should investors watch?
Atomberg enters the IPO market with a rapidly growing revenue base, a strong presence across online and offline channels and a technology-focused consumer appliance business.
Its revenue increased from Rs 796.98 crore in FY24 to Rs 1,293.77 crore in FY26, while online revenue nearly doubled over the same period.
However, the company is still reporting losses, making the path towards profitability an important factor to watch.
Investors will also need to evaluate the company’s eventual IPO valuation, competitive position, marketing expenditure, research and development investments and ability to convert its growing scale into sustainable profits.
The DRHP provides the first detailed look at Atomberg’s proposed public offering, but the final investment picture will become clearer once the company announces its issue price and other details closer to the IPO.
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