Angel One Limited (formerly known as Angel Broking Limited) is an Indian financial services company headquartered in Mumbai, Maharashtra. It offers a range of financial products and services, including online stock trading, mutual funds, portfolio management services, insurance, and loans. Established in 1987, Angel One is recognized as one of India’s leading retail stockbrokers with a substantial customer base across the country. The company is listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE).
History
Angel One was founded in 1987 by Dinesh Thakkar as a sub-broker in Mumbai, primarily serving retail investors. Over the years, it has expanded its operations and service offerings, emerging as a prominent name in the Indian financial services industry. In 2021, the company rebranded from Angel Broking to Angel One, reflecting its evolution into a more diverse financial technology platform and its focus on providing digital solutions for investors and traders.
Business Model
Angel One operates as a full-service retail brokerage with a strong focus on digital transformation. The company leverages technology to provide accessible financial solutions, catering to both novice and experienced investors. Its offerings range from basic trading accounts to advanced tools and resources for high-frequency traders. The company has adopted a flat fee structure, which has gained popularity among retail investors, making it one of the most competitive in India.
Services and Products
Angel One offers a wide array of financial services and products, including:
Stock Trading: Angel One provides online stock trading services for equities, commodities, and currencies. Its trading platform is designed to be user-friendly and offers features such as live streaming quotes, research reports, and portfolio tracking.
Mutual Funds: The company offers access to a variety of mutual funds, allowing investors to diversify their portfolios through equity, debt, and hybrid funds.
Portfolio Management Services (PMS): Angel One offers customized portfolio management services aimed at high-net-worth individuals (HNIs) and institutional clients, enabling tailored investment strategies.
Insurance: Angel One provides a range of insurance solutions, including life, health, and general insurance.
Loans: The company facilitates loan services, including personal loans and loans against shares, catering to the financial needs of its clients.
Digital Platform and Mobile App
Angel One has developed digital platforms that cater to the needs of modern investors. Its mobile application, Angel One App, allows users to execute trades, monitor portfolios, access research reports, and receive real-time market updates. The platform also provides tools like SmartAPI for advanced traders and Algo trading for automated strategies. Angel One has also integrated artificial intelligence and machine learning in its tools, enhancing the trading experience by offering insights and recommendations.
Financial Performance
Angel One has consistently demonstrated strong financial performance, with increasing revenue and profit margins. The company’s focus on digital solutions and its large customer base have contributed to its growth, particularly with the rise in retail participation in the Indian stock market. The firm’s stock is listed on the NSE and BSE, and it has attracted interest from institutional and retail investors alike.
Awards and Recognition
Angel One has received several accolades for its contributions to the financial services sector, including awards for digital transformation, customer service, and innovative financial solutions. The company’s emphasis on a user-friendly platform and cost-effective services has made it a preferred choice for retail investors in India.
Corporate Social Responsibility (CSR)
Angel One is also involved in various CSR initiatives, including financial literacy programs, community welfare, and educational initiatives. Through its financial literacy programs, the company aims to improve financial awareness and investment knowledge among individuals, particularly in underserved regions.
Subsidiaries and Partnerships
To broaden its services, Angel One has established subsidiaries and partnerships with other financial technology firms. These collaborations enable the firm to expand its offerings, especially in the areas of robo-advisory, automated trading, and artificial intelligence-powered analytics.
Rebranding and Future Outlook
In 2021, Angel Broking rebranded itself as Angel One, reflecting its goal of being a comprehensive financial platform for investors. The company’s focus is on expanding its digital infrastructure, utilizing AI, and providing personalized financial solutions. With India’s growing retail investor market and a focus on financial inclusion, Angel One is well-positioned for further expansion in the financial technology domain.
See Also
List of stock exchanges in India
Financial services in India
Stock trading apps in India
References
The company's performance and further details can be found in financial disclosures, company press releases, and the Bombay Stock Exchange and National Stock Exchange reports.
Related Questions
1. What is Angel One Limited?
Angel One Limited, formerly known as Angel Broking Limited, is an Indian financial services company headquartered in Mumbai, Maharashtra. It offers a range of products and services, including online stock trading, mutual funds, portfolio management, insurance, and loans.
2. When was Angel One established?
Angel One was founded in 1987 by Dinesh Thakkar as a sub-broker in Mumbai. It has since grown to become one of India's leading retail stockbrokers.
3. Why did Angel Broking change its name to Angel One?
The rebranding to Angel One in 2021 reflects the company's evolution into a more comprehensive financial technology platform and its commitment to providing digital financial solutions for investors and traders.
4. How can I trade using Angel One?
You can trade through Angel One's online trading platform or mobile application, which provides features like live streaming quotes, research reports, and portfolio tracking. You need to open a trading account with them to get started.
5. What is the Angel One mobile application?
The Angel One App is a mobile platform that allows users to execute trades, monitor their portfolios, access research reports, and receive real-time market updates. It also offers tools for advanced trading and automated strategies.
i6. How does Angel One ensure customer satisfaction?
Angel One focuses on providing a user-friendly platform with competitive pricing and comprehensive customer support. The company has received several awards for its customer service and innovative financial solutions.
7. What is the financial performance of Angel One?
Angel One has shown strong financial performance, with increasing revenue and profit margins, supported by a growing customer base and rising retail participation in the Indian stock market.
