Hatsun Agro Product (HAP) is one of India's leading dairy companies, specializing in the production and marketing of a wide range of dairy products. Established in 1970 by R.G. Chandramogan, Hatsun Agro is headquartered in Chennai, Tamil Nadu, India.
Hatsun Agro Products operates through a vertically integrated business model encompassing milk procurement, processing, packaging, and distribution. The company sources milk from a network of over 4,500 village-level collection centers, ensuring a consistent and high-quality milk supply from dairy farmers across Tamil Nadu, Karnataka, Andhra Pradesh, and Maharashtra.
Key aspects and offerings of Hatsun Agro Products include:
Dairy Products: Hatsun Agro manufactures and markets a diverse range of dairy products including milk, curd, butter, ghee, paneer, ice cream, milkshakes, and dairy whitener under its flagship brand "Arokya." The company also offers flavored milk, yogurt, cheese, and other dairy-based products catering to consumer preferences and market demand.
Milk Procurement: Hatsun Agro operates a robust milk procurement system, leveraging technology and infrastructure to collect, transport, and test milk from dairy farmers across its operational regions. The company works closely with dairy cooperatives, farmers' associations, and self-help groups to ensure fair pricing, transparency, and sustainability in milk procurement.
Processing and Packaging: Hatsun Agro operates state-of-the-art dairy processing facilities equipped with advanced technology and quality control systems to ensure product safety, hygiene, and compliance with regulatory standards. The company utilizes aseptic packaging, tetra packs, and pouches for packaging its dairy products, ensuring freshness and shelf-life stability.
Distribution and Retail: Hatsun Agro distributes its dairy products through a network of company-owned and franchisee-operated retail outlets, supermarkets, convenience stores, and online channels. The company's extensive distribution network enables it to reach a wide range of customers across urban, semi-urban, and rural areas, ensuring accessibility and availability of its products.
Hatsun Agro Products is committed to innovation, quality, and customer satisfaction, investing in research and development, product diversification, and market expansion to meet evolving consumer preferences and market trends. The company places a strong emphasis on food safety, sustainability, and environmental stewardship, adopting best practices and certifications in its operations.
In addition to its core business operations, Hatsun Agro Products is actively involved in community development initiatives, promoting dairy farming, rural livelihoods, and education through its CSR (Corporate Social Responsibility) programs. The company is dedicated to creating value for all stakeholders while contributing to the growth and development of the dairy industry in India.
