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Synopsis: Former President Trump commends Apple CEO Tim Cook's direct negotiation style, recalling how Cook's personal appeal led to tariff relief discussions in 2019. Despite later distancing after the Capitol riot, Cook's approach left a lasting impression on Trump, highlighting the power of direct communication in business.
In a recent interview, former U.S. President Donald Trump praised Apple CEO Tim Cook, highlighting their unique interactions during his administration. Trump recounted a significant moment in 2019 when Cook successfully lobbied for tariff relief on Chinese-made Apple products, emphasizing Cook’s direct approach and effective negotiation skills.
During Trump's presidency, his administration imposed a 25% tariff on goods imported from China, including components critical to Apple’s Mac Pro. Initially, Trump was firm on denying any special treatment for Apple, even tweeting about his decision. However, this stance changed after Cook personally requested a meeting. According to Trump, Cook directly addressed the potential harm these tariffs could cause Apple, which left a strong impression on the President. Unlike other CEOs who used intermediaries, Cook’s straightforward appeal led to a productive discussion.
In their meeting, Trump urged Apple to boost manufacturing within the United States. Subsequently, Apple announced the construction of a new campus in Austin, Texas. While the project had been planned prior to their meeting, it underscored Apple's commitment to expanding its U.S. operations.
Despite this collaboration, Cook distanced himself from Trump following the January 6th Capitol riot, calling the events "sad and shameful." Nonetheless, Trump’s recent comments reveal his respect for Cook’s direct communication style, which he believes is a hallmark of a great executive.
Cook's philosophy of engaging with differing opinions was evident in his interactions with Trump. Cook has expressed the importance of engaging even with those he disagrees with, a strategy he also applied in his dealings with other high-profile figures like Elon Musk.
